At the end of 2015, Cradle Cincinnati partnered with the University of Cincinnati Institute for Policy Research to conduct a random digital dial phone survey of Hamilton County. Our goal was to assess Hamilton County’s knowledge of infant mortality with a specific focus on our three concentration areas: infant safe sleep, maternal smoking cessation, and planning time between pregnancies.

A total of 1,203 respondents participated, with oversampling in the City of Cincinnati, target zip codes with high infant mortality rates, and African Americans. Respondents were also broken into sub-categories of gender, race, age, zip code, education level, age of youngest child in the household, knowledge of infant mortality, and whether family/ friends experienced a preterm birth. Here are some of our key findings from the phone survey results:

  • Some of the issues we work on, like pregnancy spacing, have very little awareness and need broad education campaigns.
  • Some issues, conversely, have broad awareness and need to move beyond just education into behavior change. For example, respondents overwhelming knew the dangers of sharing a bed with a baby.
  • There are important demographic differences around knowledge. For example, men frequently report less awareness of the issues surrounding infant mortality than women.
  • A changing landscape provides a challenge for our work. E-cigarettes, for example, are seen as safer during pregnancy by some respondents.

You can view the complete survey results here.